2008 / Kent Alterman > Somehow, Will Ferrell has become a product (and that’s fine). Since Frank the Tank first streaked through the college campus in Old School, his hyper-persona has become a face that sells movie tickets. This has led to many memorable parts: Ricky Bobby in Talladega Nights, Buddy in Elf, and a subtler Harold Crick in Stranger than Fiction. But a hyper-persona alone cannot make a film work. Without proper casting, writing and direction, this throwback comedy during the days of the American Basketball Association, with crazy balls, crazy moves and Julius Erving, falls flat even before it begins. Simply put: There’s just too much Ferrell and not much of anything else. If we want that, there are better options. Sure, the viral marketing ploy with Heidi Klum in the Sports Illustrated Swimsuit Issue was brilliant, but that was better than the film itself. Hopefully the studios got the message, as Semi-Pro is Ferrell’s worst performing film to date.